The client wanted a theme based on Mumbai for their India head office which is also based in Mumbai. A strong identity and name was the clients requirement suiting the food and ambience of the restaurant.
Our studio was commissioned to name the Kababish . Brainstorming, research, shortlists, recommendations and extensive checks were employed to settle on the name. Once a name was approved, logo design, stationery, external & internal signage, presentation folder, marketing mailers and a suite of print collateral were designed. For online visibility we created a website for the brand. Communication strategies were designed to spread awareness about the brand.