Rushab Novelty a well-known brand into stationery and kid products needed a new brand name and identity for it kids stationery with a mascot which can connect to the target audience.
Our creative team started off with a Brand name and giving identity with creating a distinguished logo for the brand and also the mascot inception for the brand. We designed every element from stationery sub graphics, marketing collaterals, gave name tags and also custom made packaging for the product to reach out to the designed target audience. For online visibility we created a website for the brand. The brand emergence as Upbring and also the mascot Javi helped the brand to push its potential to grow in the market